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Broome incubated the company through urban ventures program Tumml, and then secured her first big investor commitment from Jason Calacanis.
Including SparkReel, there are now a total of nine companies in VivaKi's ventures program: Chute, CrowdTwist, Flite, Jana, Mass Relevance, Nativo, SeeMore Interactive, and Voxsup.
These kinds of partnerships aren't new to VivaKi — it runs a ventures program that's less focused on making cash investments and more on connecting startups to other parts of Publicis.
Founded by Ashwin Navin (co-founder of BitTorrent), Jim Young (co-founder HotOrNot), Aber Whitcomb (former MySpace CTO) and Paul Bragiel (co-founder Meetro), the i/o Ventures program opened its doors in January and held its first Demo Day Tuesday evening.
"Zumobi originated in our IP Ventures program as the work of a world-class research team, and demonstrates how Microsoft works with innovative independent companies to provide people with some of the best sets of services and applications available," said John O'Rourke, General Manager, Mobile Communications Business at Microsoft.
Here at the U.S. Agency for International Development, we started a Development Innovation Ventures program (DIV) to go the second route.
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Microsoft Ventures launched in 2013 in a bid to consolidate Microsoft's various startup and ventures programs, including Bing Fund incubator, the BizSpark program, and the Microsoft Accelerator in Seattle.
PSInet Inc. said today that it was creating a $1 billion corporate venture program to support Internet entrepreneurs.
Bertelsmann announced last October that it would expand the venture program across its entire company and now has offices in New York, Beijing and a couple of cities in Germany.
The boys were practicing at a shooting range, where their instructor, Kelli Walters, 18, from Pennsylvania, who is certified by the National Rifle Association and is part of the Venturing program, had longed to join the Boy Scouts, a family tradition.
Not surprisingly, HP also has its venture program under review.
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