Bertelsmann Music Group (BMG), which owns RCA, the label Elvis moved to in 1955 after making his revolutionary debut with Sun Records, has announced its plans for an "unprecedented" marketing campaign to promote Elvis's vast back-catalogue of material.
While that's not an impossibly vast back-catalogue to wade through, in today's age of Spotify-addled attention spans, the newcomer often needs to have a band's best work shoved under their nose before their interest is piqued.
B1 Pursuing the College Market First-year college students are the biggest consumers in the vast back-to-school market, with middle-class families spending as much as $2,000 to outfit their children for college.
First-year college students like Ms. Scott-Wittenborn are the biggest-spending age group in the vast back-to-school market, with middle-class families spending as much as $2,000 to outfit their children for college.
Beth Tweddle, Paula Radcliffe, Ellie Simmonds – these household names obviously have vast back-up teams, but in the end, theirs has been the glory due to thousands of hours out there solo, whether by slogging it out up and down the pool, training on the bar or running through the countryside.
