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Notebooks of sketches from Vitruvius, Villard d'Honnecourt, Leonardo Da Vinci, and Le Corbusier are but a few examples of valued design practitioners whose design process included documentation as a necessary and natural element.
In addition, says Kaplan, "consumer electronics has always valued design, and that's what Apple's strength is".
In addition, says Kaplan, "consumer electronics has always valued design, and that's what Apple's strength is". But to Wharton marketing professor Peter Fader, Apple's name change is the equivalent of waving a white flag in the PC market.
"We saw a lack of capital that really understood and valued design at the early stages," explains Allen, who notes that Airbnb's founders weren't taken seriously at first because few understood how two design students could rethink and expand the travel market.
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The tools, the company notes, were built "for web designers who code and web developers who value design".
The fundamental profile of designers is beginning to shift as traditional markets begin to value design as a strategic lever.
Millennials now value smart design, purpose and ethical processes.
There are at least six main frames at work in the sustainable business space: resources, time, value, design, abundance, and morality.
Our office operates as an open studio and values design excellence, collaboration, friendliness, and a shared commitment to our colleagues and clients.
Both companies want to keep much of their high-value design work, and the manufacture of expensive parts like engines and gearboxes, at home.
There will be a competition to identify the best value design of mini reactors - called small modular reactors (SMRs) - and paving the way "towards building one of the world's first SMRs in the UK in the 2020s".
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