It forms a part of Vuitton's Core Values campaign.
Magna Carta – an English, rather than British document – will be the centrepiece of the values campaign.
Sainsbury's court action, and its 'value for values' campaign, suggests that the retailer believes (or at least hopes) customers do care about where their purchases come from.
In fact, many Democrats harken hopefully back to the 1992 election, when Republicans ran a "family values" campaign to help re-elect President George Bush.
In office, he was a scold with his family values campaign for public morality and a record of dismissing ministers caught in sex scandals.
The "Shared Values" campaign, which featured a video about the favorable view of American Muslims toward the United States, was both praised and derided within the administration.
The values campaign idea "seemed like it would be keeping with what we want to do with our public service advertising," Ms. Fletcher said.
As part of a family-values campaign, in the past two years, Jobbik politicians have publicly ridiculed Mr. Alfoldi in Parliament for being gay.
It was widely believed that the values campaign, which reached its apotheosis at the party's convention in Houston, badly backfired, sending a signal of intolerance rather than shared values.
So you got a values campaign: 'an era of responsibility,'leaveve no child behind' and, of course, 'compassion.' " As president, Bush has continued to emphasize themes -- encapsulated in slogans, stenciled on backdrops, illustrated by powerful visuals.
