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Smart textiles do not necessarily imply a less sustainable option to ordinary textiles, as long as the product offers better user value, user attachment and longevity.
But if someone can revel in all of an artist's music, it's reasonable to assume they may become a high lifetime value user, as we say in tech.
In this respect, we identified six core values that we considered to be essential for the ethical sharing of data using ICT platforms: scientific value, user protection, facilitating user agency, trustworthiness, benefit and sustainability.
For example, let's say you can acquire a "high value" customer – say someone worth $6 in lifetime value — for an acquisition cost of $3, and let's say you can acquire a "low value" user worth $2 in lifetime value for an acquisition cost of $1. Don't think that pursuing one customer or the other is an either/or decision.
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Twitter is experimenting with not showing ads to some of its most "high value" users.
Design principle 8: Value users and their time.
It can't afford to alienate these high lifetime value users.
With one fell swoop UberMedia has market power relative to Twitter, plus most of the high value users.
In our previous work [2], we quantitatively investigated the value users attach to library and archival heritage.
However, given that the 'low value' users in this case are agriculture and town/urban water supply (not including drinking water) and the 'high value' users are mining, manufacturing, and electricity production (i.e. high greenhouse gas emissions), do we really want the water trading MBI to achieve its objective?
2. Add value Users won't add your business on Snapchat unless they have a reason to, and it benefits them.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com