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Other stored value technologies, like games, create rabid users by getting them to invest every time they play.
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The problem in technologically advanced cultures like America is that we sometimes value technology for its own sake more than we do content.
"Young adults in particular may own high value technology," says David Rochester, of Halifax Home Insurance.
Q. Going forward, what would you consider to be a rational way to value technology stocks?
"The high value technology names, be they biotechnology or real technology, need to come down and stay down for a while.
And if investors are reassured by the rebound last week, the question of how to value technology companies is likely to remain important for some time.
The millennials don't value cars and car ownership, they value technology — they care about what kinds of devices you own, Ms. Sheller said.
Murthy is pushing into such higher value technology services as e-business consulting, design and implementation.
Murthy is pushing into higher value technology services such as e-business consulting, design and implementation.
"Paediatricians generally value technology as far as children's development goes," Dr Rahul Chodhari, consultant paediatrician for the Royal Free London explains.
The stocks run the gamut from growth to value, technology to turnarounds, and they even include a play on the avian flu.
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