"Making these progressive value statements is a new form of advertising," said Jonah Berger, an associate professor of marketing at the Wharton School of the University of Pennsylvania.
In those first months when I traveled around the world, I stopped counting when I got to 30 different value statements at our offices.
Q. Have you taken the step of writing down values for the company? A. We've done mission and vision and value statements.
Individual organisations may write and enforce their own codes or value statements but, as yet, there's no universally accepted set of professional values backed up by a governing body with the power to censure journalists who deviate from the code.
By proper allocation of the cognitive and the normative (motivative) components of value statements, many thinkers rendered the originally harsh and implausible positivist view of value judgments more acceptable.
Value statements are to be distinguished from statements of preference, i.e. statements about what individuals prefer.
