People show they value something by paying for it.
However, social marketing theory suggests that people generally do not value something that they get for free [ 47].
But the uncertainties created by the country's radical new economic program make even good values something only for the strong at heart, at least for now.
The second theme, life worthwhile as relationship to others, referred to the way in which relationships with family members brought a sense of being valued, something to live for, and intimacy or togetherness.
We've all heard the expression, "You get what you paid for," but we also all have experiences of feeling like we got little value for something we paid a lot for, and lots of value for something we got for little or no money (I'm hoping that certain YouTube videos fall into that category...)...
As a nation, we would do well to recall the spiritual value of knowing something for its own sake.
There is a huge value in doing something for the sake of it, not just because it gives you a piece of paper at the end of it.
"We've been so much more focused on utilitarian value and providing something for people to do that they already love doing as opposed to just social for the sake of doing social".
For business owners, the relevant concern is about how to keep your value, while offering something for free.
Gap has one for under £100 – pretty good value for something that will see you through the autumn rain and winter chill.
