Upscale though it is, Lord & Taylor has long represented value to savvy shoppers.
Some dealers sell status and exclusivity -- as if you are joining a club; others make a more mercenary pitch, appealing to one's sense of value, investment savvy and greed; for others, the sell is more aesthetic, with a focus on the artist's technique, or on occasion how the painting matches the client's home.
Certainly Secret Escapes seems well adapted well to the UK market's savvy value shoppers.
At Morrell and Company, the prominent Manhattan merchant, would a savvy value-conscious consumer be more tempted to lay out $36 for '98 Bergen Road or $35 for the '99 Château Gruaud Larose, $25 for the '99 Château Lagrange (a Third Growth) or $20 for the '99 Château Gloria?
But January, note Adler, is "an excellent time for both growth and value – and budget-savvy marketers should take full advantage".
Its ability to raise cash from Buffett, the world's richest investor and one of the market's savviest value players, as well as the idea that it can tap the public market for additional funds, underlines the firm's strength relative to the rest of its industry.
"The social aspect of the Web over the last couple of years created this great tipping point for value shopping, and for savvy shoppers to be exposed to great deals," explains Rosner.
Research shows that younger adults think like entrepreneurs, value relationships, are tech-savvy and creative, and are environmentally conscious and mobile -- both at work at in their personal lives.
Re "Street Corners vs. Cul de Sacs" (Everybody's Business, Jan . 10 which described how homes in "walkable" areas might better keep their value in an economic slump: Savvy homebuyers are increasingly looking at these neighborhoods not only for their convenience and location, but also for their health benefits.
WITH savvy marketing to value-driven consumers, Kia and Hyundai have been reporting big sales gains in a sluggish market.
