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The estimated value of the campaign is about $1.5 million.
In later years, the company embraced the camp value of the campaign by featuring B-list celebrities like Charo.
The agency estimates the value of the campaign, which consists of four billboards and eight digital boards, to be as much as $200,000.
"I have said time and time again that Lord Triesman [the FA chairman] should write a personal letter to players, underlining the value of the campaign and asking them to be a part of it together with other players".
And while visitors to the 9Lives website can print a discount coupon, there will also be "one very high-value coupon that we're hiding," Mr. Maravilla teases, meant to "add to the talk value" of the campaign.
If one million businesses sign up and spend that $100 the total value of the campaign will be $100 million.
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Mr. Rumsfeld also said that some senior members of the Taliban and Al Qaeda have been captured by the Northern Alliance, and that interrogations could produce intelligence of value to the campaign in Afghanistan and elsewhere around the world in an expanding war on terror.
Rafa Nadal is a respected professional and a global role model for millions -- someone whose example perfectly reflects the values of the campaign.
She created original work inspired by a set of values for the campaign she developed in partnership with John Legend— security, support, change and unity — to adorn special edition Belvedere bottles.
While the exposure and raised funds are great, the real value of these campaigns is the skills and capacity-building we're providing for these organizations.
Nevertheless, the grout take of 68 l/m exceeded the value of the second campaign by a factor 2 (Fig. 12).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com