Although previous studies have confirmed that individuals with high personal values on innovativeness tend to have positive perceptions of domain-specific innovative products (Agarwal and Prasad 1998; Lu et al. 2005), the result of this study was different.
For example, Steenkamp et al. (1999) confirmed the link between personal values and all domains of innovativeness.
In particular, this study aimed to investigate potential predictors of consumers' adoption of 3D printed fashion goods (e.g., personal values, innate innovativeness) and the effects of innovativeness on attitude and intention toward 3D fashion goods in a millennial population as described in the research question.
In contrast to existing studies on fashion innovativeness which investigated fashion innovativeness as one critical factor to understand new fashion adoption behavior, this study examined a hierarchy of innovativeness and confirmed the relationships among personal values, innate innovativeness, fashion innovativeness, and fashion leadership.
The research integrates two innovation adoption models, the Unified Technology Acceptance and Utilization Theory (UTAUT) and the Task-Technology Fit (TTF) model with two antecedents of consumer characteristics: consumer innovativeness and perceived value of a new product.
Based on the item loadings belonging to their respective constructs, a total of the loadings of 15 items (one item of optimism, one item of innovativeness, six items of insecurity, and seven items of discomfort) was lower than the cut-off value of 0.7 [ 77].
Degree is measured in terms of innovativeness, risk taking ability and proactiveness of an individual.
These firm variables used in our estimations are common indicators of innovativeness at the firm level.
We need more of this kind of innovativeness and initiative.
Professionals sharing an interior landscape, show a consistent level of innovativeness and performance.
