"As part of our ongoing commitment to digital switchover, we wanted to produce a campaign that not only drives awareness of switchover but also stays true to Channel 4's values of doing things differently," said Rufus Radcliffe, head of Channel 4 marketing.
Different values, different ways of doing things.
While they are often lumped together, each has its own values and ways of doing things.
This vision did produce a culture shock and pose challenges since stakeholders involved in each field of homelessness and mental health had their own history, values and ways of doing things.
Nevertheless the drive to competency should be combined with reflexivity about fundamental values and established ways of doing things, lest education in this area descend into rote-learning of lists of prescribed subjects, which would be inimical to the spirit of debate that should characterise global health education, and which clearly energises students.
Are people who reflect on ethical issues, who speak up and challenge accepted ways of doing things, truly valued?
They relate to old or traditional values, old content and old ways of doing things, and not least, entrenched interests.
Being a cowboy, Hilton learned, is a very focussed life, chosen by men who value simplicity, solitude, and the old ways of doing things.
I know that your company values the ability to find new ways of doing things, so this is one of the reasons I think I would be a great fit for you".
I usually find an examination of the local newspaper to be quite reliable in providing evidence of a vastly different set of values, of interests, and, particularly, a way of doing things that's alien to our own tastes and mores.
