Sentence examples for value of brand from inspiring English sources

Using the same tools that consultants use to value brands such as Coca-Cola or Sony, he guesses that the value of "Brand America" has risen from $9.7 trillion to $11.8 trillion.

"Creating these simple moments and delivering on our brand promise each and every day remains our focus," he added, "as we continue to grow the value of brand Coca-Cola for decades to come".

Mini-games or ways to play along after you're eliminated could boost total view time and the value of brand sponsorships.

The value of brand names may soon take on a bigger role on the balance sheets of U.S. companies, according to James Gregory, CEO of CoreBrand, a global brand consulting firm.

"The value of brand and scale is growing," says O'Leary. "In cyberspace trust means a lot more than in the physical world because you often don't know where that icon on your screen is from".

As the value of brands has grown, management consultants have jostled with advertising agencies for control of marketing strategy.

Now they are paying the price.This migration coincided with the growing popularity (and rocketing value) of brands.

No one cites the real value of brands – such as the Huffington Post – that can be snaffled up by ailing monsters such as AOL.

That's the clearest indication that the economic value of brands — traditionally assessed by the premium a company could charge — is waning.

Consultants such as Interbrand have developed ways to judge the value of brands, while human-resource firms sell expertise in the field of intellectual capital.

Because the value of brands lies in the positive sentiment attached to them, and companies want to understandwhat impact their products, announcements – everything that is known publicly about the company – have on their brand reputation.