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Discover Ludwig"value lies" is a perfectly acceptable phrase in written English and can be used to describe situations in which the importance or the worth of something cannot be underestimated
For example, "Although the material cost of this product is low, its value lies in its advanced technology."
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That's where his value lies.
Its value lies in its general ideas.
The value lies in Kabul's very woe.
The value lies in its potential.
"Bon Appétit's value lies in its future".
The app's value lies in the video.
That's where most of the value lies in this site.
"We understand its value lies in looking after it.
Conner has decided that is where his value lies.
"Tracking to us isn't where the real value lies.
"Gourmet's value lies in its heritage," he added.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com