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Brand valuation remains a way for marketers to make the case for the relative status of marketing within the organisation because it generates a large monetary value for the asset they are charged with managing.
The provision would force Chris-Craft to sell its interest in UPN for $5 million, meaning it would gain no value for the asset it has tried to build up for the last five years or else buy the network for the same figure, and assume all future losses by the network.
The creditor can collect the judgment against either the first transferee in line, or against a subsequent transferee so long as the subsequent transferee was not in good faith or did not pay value for the asset.
The board said it "extensively considered" other options to pay down the company's $38.7 billion debt, but Chinalco offered "superior" value for the asset investments and "greater medium-term certainty and long-term value" for Rio's shareholders.
The spot rate is the current market value for the asset in question.
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The Fanjuls bought the operations for a relative song: $200 million, Gulf & Western's book value for the assets.
"We believe our proposal provides full and fair value for the assets, and VU's response has been positive," he said.
But, on the main point, Labour appears to be saying UK pensioners are equally undeserving of fair value for the assets.
The rationale for the 47% discount is that an outside buyer of limited partnership shares can't control the partnership's management or force it to liquidate, and so wouldn't pay full value for the assets (FORBES,Apr. 17).
Last month BHP Billiton announced it was walking away from its takeover bid for Rio, claiming it would have struggled to get good value for the assets it would have had to sell to satisfy competition regulators in Australia and Europe.
In a statement filed to the Australian Securities Exchange, BHP Billiton expressed concern that given the sharp drop in commodities prices and worldwide economic turmoil, it was uncertain whether it would be able to reap fair value for the assets that the European Commission wanted it to divest.
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