The wine industry was chosen because of the importance of knowledge transfer and inter-firm learning for the process of searching for biodiversity, in particular in the upstream value-creating process.
In particular, the study aims at analyzing how the organizational culture, the strategic and relational approach, adopted in the customer-supplier interactions, affect the inter-organizational learning and the value-creating process.
Value is generated through a co-operative process, capturing part of the value created through the competitive process.
Where is that value created?
The value created is shared.
The shared commitment and values created during the process also seem to cause more successful and effective working processes.
Considering that 'we live in an anticipatory universe, which is chock-a-block with anticipatory systems and processes' ([29], p. 520), too much attention is still being paid to the ways how to plan, analyse and control the value co-creating processes [36].
In a world of business networks, in which value-creating processes are distributed across many companies, SAP should be able to make this case.
There's also value in creating a new process whereby a previous initiative can be outright repealed, once its flaws have become painfully obvious to all.
