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Interviews with managers were content analyzed and compared with relevant literature before experiential value creating activities were grouped under human resources, technology, procurement & strategic alliances, and physical design.
Thus, SE should be refined, adapted and aligned as much as possible with global necessities by the scholars to be able to justify its role as a model for social value creating activities.
Thus, we can state the following proposition: Proposition 1: From a network-centric view, firms in a digital environment operate in multiple intertwined dynamic ecosystems, which enable and restrict firms in their competing and value creating activities.
Consequentially, the pervasiveness of digital technology has turned the digital platform into the central focus of value creating activities enabling firms across industries to develop and integrate new devices, services, networks, and contents (Yoo et al. 2012, p. 1400, see also Gawer and Phillips 2013; Gawer 2009; Yonatany 2013).
The concept 'work process' has been used for a very long time 1 to denote sets of repeatable value creating activities subject to improvement. 2 Shewhart 3 4 also emphasised the process as a means to produce value for the customer, but with a varying quality.
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1. innovative solutions 2. mobilization of ideas, capacities and resources 3. sustainable social transformations Austin et al. (2006) "SE is an innovative, social value creating activity that can occur within or across the nonprofit, business, or government sectors".
(p.2) 1. innovative activity 2. social value creating activity 3. Takes place in all sectors Brouard et al. (2008) "Organizations created to pursue social missions or purposes that operate to create community benefit regardless of ownership or legal structure and with various degrees of financial self-sufficiency, innovation and social transformation".
From this perspective, the traditional models locate value-creating activities within firm boundaries.
In fact, firms establish interorganizational relationships for realizing mutually beneficial results by cooperatively performing value-creating activities.
Thus, organizations used to focus on developing their internal R&D to support value-creating activities along the value chain [5].
Effectual actors may not be capable of predicting the future, but they can take actions to affect it by proactively stimulating value-creating activities.
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