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In 2008, Nokia was said to have one of the most valuable brands in the world.
Uniqlo ranks among Japan's ten most valuable brands, according to Interbrand, a consultancy.
So were the firms behind seven of the ten most valuable brands in the world.
In Transformers, Hasbro has one of the most valuable brands among toy makers.
Chinese companies may want to protect the valuable brands and designs they are developing themselves.
On April 28th it published the latest version of its league table of the world's 100 most valuable brands.
Guinness has, however, dropped off the global list of the 100 most valuable brands complied by Interbrand.
That is risky, since it involves selling the Hanesbrand division, which houses some of the company's most valuable brands: Hanes underwear, Champion sportswear, Wonderbras and Playtex panties.
Even in America, home to nine of the world's ten most valuable brands, it can be a shockingly old-fashioned business.
Asia smelts 76% of the world's iron and emits 44% of its pollution, but hosts only a tenth of its most valuable brands and venture-capital activity.
An enduring classic that has evolved over its 127 years, Coca-Cola remains the most recognizable — and one of the most valuable — brands in the world".
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