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You need to validate your assumptions.
Using your business plan effectively -- as a tool to capture and validate your assumptions, quantify your potential markets, and devise a clear initial plan of attack -- will allow you to continuously rework your assumptions and turn them into actionable results.
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But as a product designer you need to be constantly validating your assumptions to ensure you're actually building something people want.
It's all about discovery and figuring out customer segments you didn't think about, validating your assumptions about who your customers are and invalidating your wrong assumptions.
Then, when luck falls through, your assumptions are validated.
As such, they are used by statisticians to validate the assumptions concerning ε.
The results are then tested for the internal consistency that can validate the assumptions.
Hypothesis testing is a technique to validate these assumptions.
The existing data are used to validate the assumptions introduced.
We need field study to validate the assumptions we made in this work.
Finally, these results are compared with a CFD model in order to validate the assumptions.
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CEO of Professional Science Editing for Scientists @ prosciediting.com