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The singular stuff, though, is downtown, where the boutiques and consignment shops of SoHo, NoLIta and the East Village epitomize utter cool.
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According to Mojo, the DVD documents how Big Star's 1990s lineup defied expectations and endured for another 16 years: "Chilton's musicality is mesmerising as he drives the band.... Alternating between lead and rhythm, he plays with a mix of laser focus and utter insouciant cool".
The Cool was utter!
The phrases "Best play I've ever seen," "Awesome," and "This was so cool," were uttered at least a few times each, but the most poignant insights came from high school students who saw the play as a chance to humanize the historical figures beneath the powdered wigs and bonnets.
This is the kind of phrase that's usually uttered by someone who wants to appear cool after something terrible happens, like their house blowing up.
Statements such as this have been uttered since the mid-Nineties and that Vanity Fair 'Cool Britannia' cover, but by and large they have been directed at London's attention-grabbing womenswear scene.
Notice that the folks around you who appear to be boring to others just utter perfunctory proclamations to what others say, such as "Wow," "Really!" "Cool".
Suzuki is cool and self-assured, the strong, silent mercenary who seems to utter only a few syllables at a time.
There is no flashy salesmanship, only the cool appraising eye, the precise pressure of finger against flesh and the utter conviction that signs of aging are problems that should be solved.
Hill and Dudley did their public service announcement in conjunction with the Gay, Lesbian and Straight Education Network — "using gay to mean dumb or stupid, not cool," Hill states in it — and filmed it the day Bryant uttered his slur.
And though we think of Pynchon as the progenitor of postmodern irony, the novel's central theme, as uttered by the jazz saxophonist McClintic Sphere, is one of sly but unmistakable sincerity: "Keep cool but care".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com