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(The conceit is pure fiction).
'Never said about restaurant websites,' a new website in Tumblr form, quietly debuted just before the new year with a simple conceit: quotes that would never be uttered about ubiquitously inadequate restaurant websites.
Portrayed by David Bernstein with a British accent reminiscent of Stewie's in "Family Guy," Peppermint utters speeches that can be understood only by the audience, a clever conceit that inspires another catchy song.
The head and, occasionally the disembodied arms of a bald, white, male CGI character floats around on a neutral gray background while uttering occasionally bizarre but mostly poetic lines like "I'm basically a totally baroque conceit.
"Captain America: utter, utter, utter tosh".
Utter frustration.
Utter nonsense!
The conceit.
Utter madness.
Utter garbage!
He has no conceit.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com