Sentence examples for utilitarian utility from inspiring English sources
Higher utilitarian utility increases consumer satisfaction (.183, p < .01), which is consistent with previous empirical findings (e.g., Anderson et al. 2009).
In addition, only a colorful package (.030, p < .1, see Table 7) can indirectly lead to higher consumer satisfaction, namely by increasing the utilitarian utility.
In this study, we confirm that perceived utility has an impact on return intention, but more in an indirect way, i.e. via satisfaction (i.e., utilitarian utility).
Specifically, we found that the perceived utilitarian utility of the blue delivery package is relatively higher than the standard brown package (.166, p < .01).01
According to utility theory, consumers return products only if the net perceived utilities (i.e., the utilitarian utility and hedonic utility) are negative.
Thus, we recommend that future research look beyond consumers' cognitive reactions (e.g., perceived utilitarian utility and expectation gap) and pay closer attention to hedonic utility and the influence of consumers' affective reactions (i.e., emotions).
In the situation of online shopping, the perceived utilities (including utilitarian and hedonic utilities) are generated by product information given on websites and stored in consumers' memories.
Automakers concerned about slower sales growth in the market for luxury sedans are also moving quickly into more utilitarian offerings — albeit utility vehicles with luxury-level price tags.
Our results also show that utilitarian and hedonic utility impact the consumers' post-purchase decisions in various ways.
In step 3, we clarified that they were to imagine that they paid for their selected jersey, and then we asked for their emotions (pleasure and arousal) toward and perceived utility (utilitarian and hedonic) of the jersey.
An expectation gap exists when the perceived utilitarian and hedonic utilities at the moment of receipt are not equal to those perceived by the consumer at the moment of purchase.
