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Findings indicate that utilitarian motivations are determined by characteristics of technology and hedonic motivations from the physical environment.
Results of two studies from two distinct categories of the interactive shopping environment support the differential importance of immersive, hedonic aspects of the new media as well as the more traditional utilitarian motivations.
In studies relating to SNS, several authors (Alarcón-Del-Amo, Lorenzo-Romero, & Gómez-Borja, 2012; Pinho & Soares, 2011; Rauniar et al., 2014) found that PEOU significantly determine PU, however, this view was not supported in a study of hedonic and utilitarian motivations of SNS adoption in Germany (Ernst et al., 2013).
Similar(57)
We found that cute food induced more consumption when the food is perceived as vice or under hedonic motivation, whereas neutral food induced more consumption when the food is perceived as virtue or under utilitarian motivation.
Based on survey data gathered from the users of a gamification service, we examine the relationship between utilitarian, hedonic and social motivations and continued use intention as well as attitude toward gamification.
These differences can be explained by this view that primary motivation for utilitarian walking is to reach a destination; while for hedonic travelers, they often walk to satisfy their intrinsic desire.
She reviewing a number of theories of motivation, distinguishes between extrinsic (instrumental, utilitarian, functional) and intrinsic (autotelic, hedonic, experiential) motivations of travel.
Act-utilitarianism seeks to replace personal motivations of this kind with impartial utilitarian reasoning.
A recent study showed that, when it comes to motivation, successful agents are "utilitarian," or: …motivated by money and security.
It extends the concept of shopping orientation (utilitarian and hedonic) to account for emerging motivations among French consumers: shopping in line with sustainable and ethical values.
Swanson considers internal motivation includes positive-duty and utilitarian.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com