This is a utilitarian choice for a 4-year-old: office supplies for preschoolers.
The VMPC patients, on the other hand, made the utilitarian choice about twice as often, the researchers report online today in Nature.
While they proved to be a utilitarian choice for the streets, an unscuffed pair became a status symbol at the club.
Decision often implies a utilitarian choice based on personal gain, even at the expense of damaging others.
In general terms, a utilitarian choice aims to obtain the maximum advantage and the minimum disadvantage, implying a personal gain, even at the expense of damaging others.
Both are a fine, utilitarian selection.
At Digital Society, 60 East 10th Street (Broadway) in Manhattan, there were choices: utilitarian-looking keyboards and mice in beige plastic, and the Apple versions, in this year's signature white, afloat in clear plastic -- deliriously beautiful, and at a premium.
I thought that in the shop they'd be all utilitarian about the choice of colour, but the assistants spent more time agonising with me over the shade and hue of frame-matching handlebar tape than they did helping me choose the pedals or a saddle.
Utilitarian explanations for the choices of totems—"good to eat," "useful," etc. do not fit the ethnographic data, and to say that the totems are chosen because they have some special mystical significance is merely to rephrase the problem, without identifying why only certain items have mystical significance.
Policymakers are often forced make difficult choices involving utilitarian logic, harming the few to protect the many.
