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That's because, unlike HelloFresh, and U.K. rival Gousto, which both utilise a subscription model and ask you to commit to several recipe-kits per week and are designed to replace part of a weekly supermarket shop, Marley Spoon is an "on demand" service for those who can't — or don't want to — plan too far ahead.
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Move to a subscription model, utilising Apple's in-app purchasing for the iPhone.
— A subscription model.
Have you tried a subscription model?
So a subscription model makes sense".
That makes it tricky to build a subscription model.
"A subscription model is the perfect drug," Mr. McQuivey said.
Under a subscription model, the BBC's incentives would change.
MEL chemistry is supplied via a subscription model.
And, eventually, a subscription model that will make money.
In general, having a subscription model where things are bundled together [is better]," he said.
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