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Although Lee's article appeared in the Standard, it was not directed towards that paper's usual readership.
Ricks, surely aware of the oddness of his enterprise -- the elevation of a member of the Traveling Wilburys to a place among the greatest poets in the English language -- has anticipated not only the possible resistance of his usual readership to his subject at hand, but also the probable unfamiliarity with his aims and methods in the potential new readership he will have attracted.
"Media outlets carrying water for Planned Parenthood have made the mistake of running stories attempting to criticize or embarrass individuals associated with me before and have faced serious backlash from their usual readership and even been forced to retract," Daleiden's email continued.
An author best known for his best-selling gritty urban mysteries -- and with a new mystery, "When the Thrill is Gone," coming out in March -- Mosley finds he is making deep connections with audiences outside his usual readership, including, he says, "Midwestern, middle-aged white Republican women".
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As usual, the collective readership knows more than the columnist.
How large is your readership?
Yet, within this galaxy of political prejudices, Mr. Greenslade at The Guardian said, The Daily Express does not quite fit into any of the usual categories, raising doubts about its target readership.
Neither company would give a reason, but the usual culprits, poor ad revenue and stagnant readership, are likely.
And Mapplethorpe's catalogue and book sales indicate a readership that's much broader than the usual art-book market.
If the book receives the usual sales boost from televisation, then Zadie Smith will soon have the largest readership of any serious novelist in Britain.
To his usual audience of red-meat conservatives, he believed, he had added a new readership in the form of angry Democrats "holding on to the hope that Hillary may at the last minute be the nominee," he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com