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(McIntosh discovered the power of brand's emotional associations when shares of a "Taken 3" film GIF skyrocketed in 2014 after the startup added "Yolo" as an associated search term"). Tenor's recent "Insights" tool can help companies use data to understand what attributes and imagery are most associated with their brand.
The book uses the example of Paul Revere's midnight to demonstrate what attributes make up a Connector.
And what attributes there are!
What attributes do you look for?
I asked what attributes he looks for.
What attributes do these fathers share?
What attributes determine the cognitive fate of individual elderly people?
What attributes do you resemble?
And so what attribute yes.
What attribute depicts such heartless exclusion?
"We are really using the attributes of Monaco – luxury, elegance; what a special place this is.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com