Do you plan to use this attention to further the cause?
Although their goal is to garner support from key constituent groups, we can use this attention to shape the media's role in the recovery movement and help create long-lasting, positive change.
In the next month or so, the site plans to roll out a feature to both its website and the iPhone application that will use this attention data to enhance the "Discover page" (the section of the app that presents you with recent stories), so that you don't have to wait til the end of the week to get smarter recommendations.
"One of my goals in life is to use this attention I'm getting to take my sport to the next level," says Figueras, shown with his teammates, from left, Steve Orthwein, Facundo Pieres (sitting) and Neil Hirsch, also the team's owner.
Nine, nine, nine!" (The crowd chanted along, "Nine, nine, nine!") But it is not clear that Mr. Cain, 65, has any particular plan to seize this moment, beyond using the attention to sell books.
Some riders decided, shrewdly, to use the attention to do a little lobbying for their cause.
The country is home to up to 3,500 different varieties of edible tubers, according to the International Potato Centre, whose headquarters are near Lima.The United Nations has designated 2008 as the "International Year of the Potato" and not surprisingly Peru hopes to use this to draw attention to itself and its crop.
Action, on the other hand, means using our attention to do something.
"Chávez is using this incident to divert public attention from his internal problems," he said.
I don't want people to be able to say, 'Oh look, he's using this hacking issue to get attention for himself.' It just sticks in my craw if it's about me".
