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Never mind negative reviews, you can be fired from a women's magazine just for using the wrong adjectives to say how great a product is.
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It's not just a question of language, of using the wrong adjective.
Using the wrong formula.
"They used the wrong one.
We use the wrong tone.
Maybe worthless is the wrong adjective, but you have to admit that those kiosks are rather pointless.
Even expert meat-quality assessors use the dodgy adjectives.
This year, they used the same adjectives to describe the LGBT community's public demonstrations.
Trump had used the same adjectives to describe the press corps during his speech.
He uses the Swiftian adjective Brobdingnagian.
Bruneians use the same adjective, but not happily.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com