Use the same typeface, margins and font size.
The Marilyn Manson typeface uses the same font as the Disney World logo of the 1960s.
And Slimane is nothing if not single-minded: everything bearing his name – from show invitations to photography books to his online diary uses the same Helvetica typeface.
For AEG, Behrens developed what may be considered the first cohesive "visual identity system"; he consistently used the same logo, roman typeface styles, and geometric grids to create product catalogs, magazines, posters, other printed matter, and architectural graphics.
The former prime minister told voters that he would reimburse them for an unpopular property tax and sent campaign literature in envelopes that read "2012 Tax Refund" in the same typeface used by Italy's tax collection agency.
Individual typefaces within the same typeface genre or across different genres may differ slightly in stroke widths, even though their assigned weight category (e.g. light, regular, medium or semi-bold) may be the same.
"Everyone in Chelsea uses the same sans-serif we're-a-fucking-business typeface.
