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The company is using the present tense.
"He is really a great guy, and if you notice, I'm still using the present tense".
Using the present tense will create immediacy - but can also inhibit measured reflection.
With "Rabbit, Run," using the present tense proved to be liberating, and I had no trouble filling 300 pages.
"We have been at odds, yes," she said of Mailer, forcefully using the present tense six years after his death.
But Dreiser wanted a present-tense feeling without using the present tense, which might also have recorded a series of completed acts.
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Did I use the present tense?
Think of hypnosis: a subject in a trance will use the present tense, even if he or she is describing a past life.
His decision to use the present tense is particularly shrewd since it eliminates — for the reader, as for Hugo — any possibility of a future.
"It is," Lichtenstein reports, still able to use the present tense, "a secret, private, hidden world" with "a strict set of unspoken internal laws".
It tries to use the present tense for the immediacy that the present tense develops, but without allowing any verb tense to become befouled in a double orientation of time.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com