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And the issue is Facebook's "Like" button, not using the likeness of a person to plug a product.
Using the likeness of a service member who has lost his arms and legs in war as the central theme of a cartoon was beyond tasteless.
We've written before about the legal implications of using the likeness of Facebook members in advertising, but this time it is not a joke.
The suit squarely addresses the issue of the NCAA using the "likeness" of athletes -- without compensation -- during their time as a student-athlete and post-graduation.
Using the likeness of everyone's favorite 90s trashy time waster, Hot or Not, where users submit photos and the web gets to say whether they're hot or not the Art or Not site does the same thing for art.
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The Konami Corporation, which makes software for games, was sued by the Japan Professional Baseball Players Association, which accused it of using the likenesses of ballplayers without the league's authorization.
But Keller and his supporters argue that the video games in question are not protected by the First Amendment because the company was using the likenesses of college athletes for purely commercial gain.
This year, it settled cases along with video game maker Electronic Arts for using the likenesses of current and former football and men's basketball players in video games.
This tiny town, on old Route 66 in the Panhandle, has become a cultural touchstone: the movie "Cars" used the likeness of its Art Deco Tower Conoco Station and U-Drop Inn Cafe, left over from the oil boom in the 1920s and '30s.
The Hollywood Chamber of Commerce, in a controversial plan to raise $300,000 yearly to maintain the city's Walk of Fame, has signed licensing agreements allowing 20 companies to use the likeness of the famous Hollywood sign and other city landmarks on jeans, coffee mugs and other items.
Photographers could use the likenesses of others without permission, often making money through the sale of images to newspapers and advertisements.
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