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That's what we're using the brands for.
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UTV has struck a deal with Branson's Virgin Group to use the brand for a new digital station if Sound Digital bid is successful.
Windows Phone 7 uses the brand for locally-stored media.
For now, developers who sign up to the MFi program, request to use the iBeacon name, and conform to the Apple standard can use the brand for free.
We were introduced to a licensing agency early on, and we thought of ways to use the brand for other things like merchandise.
Our results also show that the percentage of patients using the brand drug was high for some pharmaceuticals for which the median reference supplement paid in 2008 was small (piroxicam, furosemide and acetylcysteine).
Last week's column was about the relatively fresh strategy for using the brand name of a popular author to make money, which is to franchise it.
A high percentage of patients used the brand drug for diltiazem and thus ended up paying the reference supplement.
Oh, Dell also killed the Dimension desktop brand, opting instead to use the formerly notebook-only brand Inspiron to denote both laptops and desktops for the common folk and using the XPS brand for their higher-end performance-oriented computers, which they've been doing for some time now.
The phenomenon bears eerie resemblances to the brand extensions prized by marketers: the investment in using the same brand for a variety of products, usually with some qualifier (Crest Whitening with Cinnamon! Kahlua ice-cream!), is far lower than having to launch a whole new name and logo.
In communications, we constantly use the brand as a filter for outbound messages.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com