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"You see those guys, and the Carmelo Anthonys and the Shane Battiers of the world, using the brand and the profile that they've developed through their playing careers to create value for young companies," Kain says.
Using the brand and place identity models the agency has developed, Rhod has worked with companies and government departments -– including ANZ, the Victorian Government, City of Latrobe, City of Melbourne, Greencap (now part of Westfarmers) –- to develop service, corporate and place branding strategy.
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Fret tuning may be different for each brand of guitar; try using the brands and models the famous artist were using.
Brand imagery is typically established by depicting who uses the brand and under what circumstances.
This was despite receiving hundreds of millions of euros in royalty payments from across Europe and Russia for the right to use the brand and associated service.
He points out that Midcounties co-operative society already uses the brand and still attracts a relatively strong level of member engagement.
"We needed to find a way to use the brand, and to keep it protected at the same time," said Ms. Forbes, adding that naming the school after the company's most famous fashion title was considered — and rejected.
Our founder, Yvon Chouinard, uses the brand and the company as a platform to discuss environmental stewardship".
[But] they just say, "We own the brand, anyone else using the brand is illegal, and therefore wrong".
STV, the Scottish ITV licensee, has submitted bids for local TV licences for Edinburgh and Glasgow using the brands GTV and ETV.
In our data, it also looks like nurses are much more likely to use the brand name, and pharmacists are much more restricted to using the generic names.
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