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Finally, a number of public sector managers have reached out to us expressing interest in using the Brand IDEA framework as a useful tool for their organizational entities.
In an effort to clarify the matter, Clearwire is using the brand name "Clear" to apply to full WiMax service.
And the company reasserted its digital credentials by using the brand new Periscope app to live stream the event.
The result was that when doctors searched using the brand name it failed to show the generic alternative and instead directed them to Gaviscon Advance.
Similarly Unilever's Persil laundry detergent was not just about getting your whites sparkling, its advertising suggested using the brand was the sign of being a good mother.
Last week's column was about the relatively fresh strategy for using the brand name of a popular author to make money, which is to franchise it.
Similar(8)
This situation is particularly bizarre because patients using the brand-name drug can sue when those using the generic form of the drug cannot, as explained by Katie Thomas in The Times on Wednesday.
Similarly, traffic using the brand-new motorway leading away from the airport comes to a grinding halt when it is funnelled into a single-lane road after barely 10 miles, from which point it is bumper to bumper all the way to the centre of the city.
That's what we're using the brands for.
By using the brands existing sales channels we can equip venues very efficient with our beacons.
Fret tuning may be different for each brand of guitar; try using the brands and models the famous artist were using.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com