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Older adults are using technology to stay socially connected and engaged, just like the rest of us, some are using it to track their health data, just like the rest of us -- and some are even avid gamers, just like the rest of us.
The company acquired PicScout in 2011 for $20 million and has been using it to track each and every use of its images across the Internet (creepy, I know).
They're using it to track you across the ad network.
As well as the UK study on footballers, other examples include Harvard University using it to track down the sources of food poisoning.
Some restaurants are buying software like RSViP and Perfect Host, specifically designed to handle reservations, and using it to track customers.
In 2014, Buzzfeed revealed the existence of the "God View" tool, after Uber's New York general manager discussed using it to track a reporter's journey.
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Another early tester shows that the tool could be used for less commercial efforts, too: the Democratic Governors Association used it to track mailing list sign-ups, and using it reduced its cost-per-conversion rate by 85percentt.
(Mr. Bausch uses it to track his book sales, for instance).
You can use it to track your citations, download articles, insert footnotes, create bibliographies.
Stanford Bio-X affiliates Manuel Rivas, Erik Ingelsson, Euan Ashley, and Carlos Bustamante used it to track down new links between genetics and disease.
Her father has an economics degree and uses it to track market trends.
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