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Harrah's is gathering more personal information about its customers — their superstitions, their entertainment preferences, whatever — and using it to entice them to gamble more frequently at a Harrah's.
A handful of politicians have also been trying it out, using it to entice voters to sign their petitions.
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It also says that schools should ban marketers from using gifts to entice students to sign up for credit cards, and it urges schools to do more to educate students on managing debt responsibly.
Likewise, institutions recognise the popularity of contemporary art and use it as way to entice visitors in to see Old Master works by way of crossover".
Like many drug companies, Bristol-Myers had been using incentives to entice wholesalers into stocking up on its drugs.
Even if they have maintained their rates, Florida hotels are using incentives to entice guests.
Using discounts to entice new customers to try a restaurant can be very effective, as Groupon is already showing.
What other strategies are Borders Books and Pitney Bowes using to entice older workers?
Target has been opening smaller city stores and using other tactics to entice shoppers.
Why the American Heart Association is not aggressively using this carrot to entice men to improve their cardiovascular health boggles the mind.
In his post-strike press conferences, Mr Carey talked of using the deal to entice more workers to join unions.
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