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Rather than simply giving us the canned answers they thought we'd want to hear, using brands to define the political candidates allowed our survey subjects to express themselves more freely, more viscerally, and in a much more articulate manner.
By using brands which are familiar to people to carry a message about something complex like the SDGs, it helps people feel they can be a part of it creating that change.
We discuss how mindsets can affect the benefits consumers derive from using brands, such as self-enhancement, self-threat recovery, and overcoming difficult challenges in their lives.
NBC will do this in two ways: either by inviting brands into the early stages of script writing or using brands as jumping-off points for building an entire series.
"They are using brands like Amnesia, LSD and Sour Diesel, smoking all day.
Millenials want to be using brands that are forward thinking, not interested in old school points of views, and are interested in seeing a reflection of the reality in their lives".
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1,700+ staff worldwide, using brand names including Amcal, Arrow, Guardian and Herron.
The Times reported last May that using brand-name guns in movies drives sales.
Known for boxy, unremarkable buildings, the LeFraks are now using brand-name architects like Arquitectonica to design stylish towers.
Lately, however, TV networks like NBC and ABC have accelerated their efforts, using brand-building and marketing objectives as their guide.
China is using brand power to change corporate behavior.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com