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But using advertising to knock your rival is not confined to the US.
But the store remained low-key, rarely using advertising to attract walk-in customers.
He continues: "I want to try using advertising for good and move advertising forward.
He did so by using advertising, introducing innovations such as "no limit" betting and even sponsoring a horse race.
The NSW government is a major client, using advertising to spread health messages to certain communities, for example.
So far, companies using advertising games say they have been well received by consumers, citing online surveys.
The industry is using advertising and marketing to urge patients and lawmakers to press insurers to pay for proton therapy.
The most interesting trend with game developers right now is that app developers are using advertising to cross-promote their catalogue of apps.
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Researchers at CAMY and Virtual Media Resources analyzed 29,026 alcohol-product advertisements in national magazines using advertising-industry standard sources, including the Nielsen Co. and GfK MRI, to count and measure exposure to alcohol advertisements in magazines.
One study used advertising [ 24], four used consecutive patient recruitment [ 25- 27] and one did not report the procedure [ 28].
To be sure, manufacturers and retailers had used advertising before then.
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