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But using a song just once in a major motion picture can cost $25,000 to $1 million.
Using a song, motto, symbol, chant, or ritual that uniquely identifies your team can also strengthen this sense of connection.
In 2004 he sued Apple for using a song in one of its television commercials without permission.
Mr. Austin, who has been represented by Ms. Gerson for 12 years, recalled a time an executive approached him about using a song for a film soundtrack.
For starters, he could address his reputation head-on by using a song like Hank Ballard's "The Switch-a-roo" or the Talking Heads' "Making Flippy Floppy".
The filmmakers don't get around to using a song by the Jurassic 5, but that's one of the few opportunities they miss.
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You Live and Learn (Apparently) goes back to where Bates was when he last recorded, on the left-field standards album Quiet Nights: releasing the barely fluttering breeze of Josefine Lindstrand's fragile voice, using a song-based repertoire, and a small jazz group of mates, including saxophonist Iain Ballamy and drummer Martin France.
It may be okay to use a song in one setting, like a convention center, but taboo in another.
Herbert Hoover's campaign used a song that described Franklin Delano Roosevelt as "that slicky wacki wicki Bolshevik Mickey Mouse".
Judd Apatow wanted to use a song in "Funny People," but Vernon hemmed until it wasn't an option anymore.
"I'm going to use a song about passion, a song written especially for that, and it will be a song of love".
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