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Invisible apps are taking off because, in many cases, they are faster than using a native application or mobile website.
Although Google Drive has offered a mobile web version of its service for some time, many people prefer using a native application on their smartphones or tablets.
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Once you've got your presentations in the cloud, you can easily share them directly from your phone using a native iPhone application or a web app (each meeting participant receives a link via Email or SMS message).
This feels like a native application — actually, better than many native e-mail apps.
Off hand, John Faith, GM and VP of Mobile for MySpace was able to tell us that their mobile WAP site sees 1.7 million uniques a day (users can access the MySpace WAP site without using the native application).
However, there are drawbacks to using a web-based application over a native one.
"It's a move away from using native applications to something else," says Gartner research director Jessica Ekholm, discussing the survey in an interview with TechCrunch.
In short, Apple doesn't want people using native applications for things that a basic web app could accomplish.
Today's consumers are spending over 85percentt of their time on their smartphones using native applications, but the majority of their time – 84percentt – is spent using just five non-native apps they've installed from the App Store.
Even when a client has a smartphone, problems arise with regard to interoperability between operating systems when using native applications (e.g., iOS vs. Android).
"If they are using native applications, they won't be typing their passwords accross the network". "Probably the easiest and most malicious thing a disruptive user can do to another user's account is to forge e-mail from that user," Hudson said.
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CEO of Professional Science Editing for Scientists @ prosciediting.com