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The new policy sets out how Guardian News & Media uses the personal data that is collected on the website, whether provided through registration for theguardian.com or when subscribing to Guardian News & Media services available through the site.
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– Mark Button is director of the Centre for Counter Fraud Studies Are councils communicating the benefits of using the personal data they hold to help plan the right fraud services?
Right now, Facebook and other sites use the personal data they collect to help advertisers reach their target market; it is how they make money.
They can use the personal data to get people to buy things they did not necessarily want at the highest price they are willing to pay.
The users get free search engines, social media accounts and smartphone apps, and the companies use the personal data they collect — your searches, "likes," phone numbers and friends — to target and sell advertising.
I believe that companies can start utilizing extensive Customer Relations Management CRMM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing.
The policy allowed Microsoft to use the personal data in targeted advertising, although Microsoft pledged in its blog posts and e-mails to customers that it would not do so.
Companies like Google are eager to use the personal data gleaned from the Internet in new ways to sell online advertising and to provide other services tailored to individual users.
They also use the personal data they collect for direct marketing.
Political consulting firm Cambridge Analytica is facing questions over whether it used the personal data of millions of Facebook users to sway the outcome of the US 2016 presidential election and the UK Brexit referendum.
Is it designed to use the personal data of these 4 million people to run up charges on their credit cards and to damage their credit histories?
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