Serota used the launch of his organisation's annual report to urge ministers to rethink their plans for the EBacc certificates, which will replace GCSEs.
The governor used the launch of the Bank's quarterly inflation report to reassure businesses and households that even when rates do rise, the increase will be gradual and modest.
We probably have Hollywood to thank for this: the SNP capitalised on Mel Gibson's preposterous biopic of Wallace, Braveheart, using the launch of the film in Scotland in 1995 to jump-start a massive recruitment drive for the party.
Beijing has also used the launch of the charter to crack down on citizens who have campaigned against other abuses, widening the scope of its moves to crush dissent.
Emap will be using the launch of the vision as a springboard for a broad employee engagement plan to help set a strategy and agree which priorities to focus on.
As well as providing wardrobe advice, Ms Massenet used the launch of five days of catwalk shows, presentations and parties to underline the coming push to "reinforce London as the destination for global fashion".
This is not a man who is above raising doubts, albeit subtly, about Mr McCain's age or Mr Romney's pandering to the religious right.In 1995 Colin Powell used the launch of his memoirs to explore a presidential bid.
Brady, who used the launch of the 10th series of The Apprentice on Tuesday to deny suggestions she wanted to be a Tory MP, said: "It's a very old-fashioned attitude that you have to wear short skirts and a lot of makeup to get on in life.
In his strongest words on the subject since the furore escalated last week, Miliband used the launch of his party's local election campaign to contrast his brand of "one nation" Labour with efforts by some Conservatives to present Philpott as an exemplar of benefit failings.
The green cleaning brand Ecover will use the launch of its new Ocean Bottle washing-up liquid to highlight the long-term dangers of dumping plastic in the sea, which is killing fish on a large scale and threatening global ecosystems.
