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Predictive analytics simply uses the information about the world around us to uncover seemingly disparate connections and hunt out unnoticed trends.
The agency uses the information to secure federal money to eliminate hazards.
Normally the brain uses the information to construct an idea of the body's position in space.
Dollar Shave Club uses the information superhighway instead to reach a mass market quickly and cheaply.
How the F.B.I uses the information, and whether it has been valuable, is unclear.
Himex uses software to monitor driver behaviour and Ingenie uses the information to price car insurance policies.
Instead, the scanning software uses the information it gets from the iris to create a series of numbers.
The system uses the information to control seat belts and air bags to ensure both can accommodate older motorists.
The fact that the pharmaceutical sales force uses the information so effectively made the law all the more problematic.
Immersive then uses the information to change the billboard's advertising with what it hopes will be a relevant message.
But Gator also uses the information gathered from users to display pop-up ads over Web sites without the publishers' permission.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com