Rodale is also a major direct-marketing company, and uses its database of e-mail and snail mail addresses to promote "The Biggest Loser" and related products.
Myriad uses its database of protein interactions, called ProNet, combined with information about family histories, in order to determine patients' risk for diseases like breast and ovarian cancers.
It's unclear whether Google is using its database of local businesses in Google Maps to power the business listings, but it seems like that's the case.
The Union des Fabricants in Paris, an anti-counterfeiting group, wants eBay to use its database of names and postal addresses of sellers to identify and ban professional counterfeiters".We have 2,000 employees worldwide fighting fraud," says Alexander von Schirmeister, head of eBay in France, "and if we have to do much more, you have to wonder to what extent our business model can exist".
Then, using its database of menu items, will come up with a food plan for the company.
Amazon alone is the best player to use its database of shopping history to create highly targeted 140 character messages to Twitter users.
Truecaller used its database of call tagging to look at the volume of calls coming from numbers that it knows to be Uber and Ola drivers to get a glimpse at the communication volume between drivers and its users, and thus a snapshot into the potential marketshare of the two rivals.
CoStar said the average asking rent in San Diego County has gone up about 2.5percentt in a year as of early March, using its database of 257,820 apartments.
BT is among a number of British businesses that work with Equifax, using its databases to assess the creditworthiness of customers.
By freeing up usage of its API, Yelp becomes more appealing to developers looking to help people discover local businesses, and could persuade them to use its database instead of Foursquare or Google Places which were much more openly available until now.
And Boston Edison is getting out of power generation altogether; instead it will use its database and equipment, and its rights of way into nearly every building in the city, in a joint venture with C-TEC of New Jersey to provide phone, Internet and video services.Producers will also have to learn to exploit a new kind of market for their product.
