It seems like an eternity ago, but in 2007, Facebook launched the Beacon advertising program that transferred data from external websites over to Facebook so that users could share their purchases and other activities via the social network.
That includes offering up branded images from content providers it partners with that users could share with each other.
Austin explains that, as a mobile-first company, Kindred wanted to create a URL that users could share with others or reference later which would point to the content they created with the Kindred Prints app.
When it first launched, automatically creating beautiful slideshows out of images was a novel thing, something that users could share with family and friends.
UNICEF's Instagram campaign centered on a serious of photos that users could share comment on.
But the number one request among users was to make the app available for Android, so that its existing users could share videos with their friends.
One day, on a pad of lined paper, he wrote down two examples of a short message that a user could share with a list of contacts: "in bed" and "going to park".
First, a version that an interviewer might use; second, a version that was pared back to a series of interviewer prompts; and third, a highly compressed, user-friendly version, that could be shared with patients and their families – as a response to the anticipated, slightly apprehensive: What do you mean questions, what sort of questions?
In addition, one of the more notable features in Files Go is a file transfer utility that works over Bluetooth, meaning users could share files with others, even if offline.
Aside from visual content, features like testimonials, agent profiles, or any additional elements that you could share with users and offer value should be considered.
