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The company is struggling as PC users switch to tablets and smartphones.
Facebook makes users switch between two separate apps for messaging and scrolling through friends' feeds.
Yahoo closed its email service in China last month and recommended users switch to a service run by Alibaba.
The second tray allows users switch to printing snapshots by turning a small dial rather than shuffling paper supplies.
Users switch the thermostat on or off with its straightforward rotary interface or a smartphone; the device requires no programming.
A central concern is how users switch their attention between devices, to utilize the various elements to best effect.
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Data from research firm Consumer Intelligence Research Partners suggests that a similar situation exists in the US, where in the past two years 20% of iOS users switched to Android, and 16% of Android users switched to iOS.
It plans to move another 300,000 by Monday, and to have all of its users switched over by the beginning of February.
Unless the BlackBerry shutdowns become a regular feature of the service, most analysts foresee few users switching, particularly at the corporate and government level.
The decade-old IE6 had a transitory spot at the top of the chart because of IE7 users switching to IE8.
When the network was discovered, the server, in Lithuania, quickly closed down, and its users switched to Eagle, another encrypted messaging app.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com