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Although "The Ascent of Money" is pockmarked by digressions (about things like the Black-Scholes model of options pricing) that many lay readers will find arcane and difficult to understand, the book as a whole is animated by Mr. Ferguson's narrative gifts, among them his ability to discuss complex ideas in user-friendly terms.
The science community needs to make further efforts especially to strengthen the link of science and technology to people as it often appears that the messages and results from academic and scientific researchers are difficult to understand and these data require translation into user-friendly terms.
For example, marketers need to use more user-friendly terms such as using "made by" instead of using "ethical production" as it is a vague term to consumers and/or symbols on labels, and a design layout that consumers feel comfortable accessing.
If publishers are serious as they claim about reducing costs for students, they should offer students affordable options with user-friendly terms - instead launching a transparent PR stunt to undermine affordable options available today.
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A more user-friendly term might be evening slip-ons.
The very clever individuals who build this kind of software have come to be more officially known as computer vision scientists, but we at GumGum prefer to use the slightly more user-friendly term, image scientists.
In addition, some terms were difficult to understand and needed rephrasing into more user friendly terms.
The esteemed scholar and author Mark Levin calls it 'statism.' In our lifetime, the unpalatable and pejorative brands 'socialist' and 'communist' have been replaced with the more user-friendly 'progressive' term".
A user-friendly short-term test, such as a competitive ELISA (Naar et al. 2002), could be used to test routinely collected air samples and provide a database for public health officials responsible for public health on Florida's gulf coast beaches.
The term user-friendly is sometimes applied; the firm wants to develop a reputation as being easy to do business with.
The concept of usability has emerged from the term user-friendly.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com