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Those efforts combined to make the company's mobile ad revenue jump by 57% in the first quarter, from $3.3bn to $5.2bn, with each user worth $3.32 over the quarter, up from $2.50 last year.
For example, let's say you can acquire a "high value" customer – say someone worth $6 in lifetime value — for an acquisition cost of $3, and let's say you can acquire a "low value" user worth $2 in lifetime value for an acquisition cost of $1. Don't think that pursuing one customer or the other is an either/or decision.
While the differences may be subtle, there are differences none the less, and it benefits any tech user worth their salt to know what those are.
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32.9 Tonnes of gold bullion owned by BullionVault's 45,500 users, worth over $1.68bn – more than the gold reserves of most countries.
One that still sees older people as users worth delighting.
Retweetist is a good tool for hardcore Twitter fans to detect trends and find new users worth following but retweeting would be even more worthwhile if we only could finally get a simple "Retweet this -function on this -function.
FollowFriday.com, a mere month after launching quietly, says it is already tracking more than 5 million users who actively participate in "FollowFridays" in its database, which has prompted them to create a – pretty decent – Twitter user search engine to help people find users worth following.
Technology research group Gartner projects that over the next four years the mobile payments industry will experience an average annual growth of 35percentt, creating a market of more than 450 million users worth $721 billion by 2017.
You may be surprised to hear that a US or Canadian user is worth $13.54 each quarter to Facebook, while someone in the Asia-Pacific regisn is only worth $1.59 to the social network.
A study by JPMorgan Chase last year showed that a unique user was worth $4 to Facebook and $24 to Google.
So, perhaps the most interesting figure from Facebook's earnings report is just how much each and every user is worth, on average, to the social network.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com