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As Mitchell Baker notes, after 20 years of developing the Web, we can now "see how the Web can make yet another leap in its usefulness, fun, business opportunities and social benefit".
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And also sensible – these ideas were rooted in usefulness and fun – some of them even had business plans – rather than craziness and fun; no-one wanted a school spaceship – a number of schools just wanted to give the toilets a make-over.
Even consumers who don't consider themselves money-savvy may be seduced by the eye-catching simplicity, undeniable usefulness, or fun gamification elements of these innovations.
A well-known model for image quality is the Fidelity-Usefulness-Naturalness (FUN, [11]) that assumes the existence of three major dimensions: fidelity, usefulness, and naturalness.
A real mixed bag of fun, usefulness and silly ideas (remote control blimps, USB missile launchers and virtual submarines all made a showing) with the eventual winner turning out to be a phone-web synchronisation system.
[Germany] Munich-based metaio, a developer of visual interaction software products, is today launching a consumer-oriented iPhone application (iTunes link) and complementary website that combines the fun and usefulness of augmented reality with social networking.
But if Messenger can reimagine the Stories format around usefulness instead of just fun, without inconveniencing the rest of the chat app, it could spur us to make more memories instead of just consuming old ones.
Yes, ultimately weapons like Sleeper Simulant or Whisper or Thunderlord are better for boss burning, or Riskrunner or Graviton Lance might be better for mob clearing, but for fun in addition to usefulness?
It's obviously not completely efficient and there are still plenty of issues associated with something like this in terms of real usefulness, but it is definitely a lot of fun.
In the study by Penk et al. (2014), self-reported effort invested into completing test items was accounted for by the test's perceived attractiveness, reflecting how much fun one had when taking the test, and perceived usefulness.
"They're definitely going for the fun factor and the wow factor but not necessarily the usefulness factor," he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com